KARAN RAIKAR

Karan (definitely not to be confused with Karen) is a copywriter based in New York, currently at Johannes Leonardo.

SELECTED PROJECTS

adidas Originals — SS24, A Thousand Back (2024)
adidas Basketball — Anthony Edwards 1 (2024)
Beats by Dre — King of the Court (2022)
Kaiser Permanente — Everyday Holds A Win (2022)
Beats by Dre — Fit to Move (2022)
adidas Basketball — The Drive, D.O.N. Issue #5 (2023)
Beats by Dre — Fatherhood (2022)
NBA — That’s Game (2021)
Beats by Dre — It’s The Music (2022)
Big 12 Conference — The Countdown (2023)
The Sahi Bol Project (2019)

HOW TO SAY THE NAME

KARAN kuh-RUN
RAIKAR riker (like the prison)

THINGS YOU SHOULD KNOW

Former professional cook.🔪
Not-so-speedy cyclist. 🚴🏽‍♂️
Bidet evangelist. 🚽
Immigrant son. 👶🏽
Boston born. 🇺🇸
Bombay raised. 🇮🇳
Brooklyn based.🗽

JOBS

JOHANNES LEONARDO — May 2023 - Present
Senior Copywriter

TRANSLATION LLC — Dec 2020 - May 2023
Copywriter

DEUTSCH LA — Oct 2020 - Dec 2020
Freelance Copywriter

EP+CO — Jun 2019 - Aug 2019
Copy Intern

LEO BURNETT — Jan 2017 - Jan 2018
Jr Copywriter

SELECTED CLIENTS

adidas Basketball
adidas Originals
Instagram
NBA
Beats by Dre
Kaiser Permanente
L’Oreal
Big 12 Conference

EMAIL
INSTAGRAM
LINKEDIN

05 ADIDAS BASKETBALL — THE DRIVE, D.O.N. ISSUE #5

AGENCY: Johannes Leonardo
DIRECTOR/PHOTOGRAPHER: Jameela Elfaki
EDITOR: Logan K. Triplett
GCDs: Jeph Burton, Hunter Hampton
CDs: Alfonso Ruiz, Zack Browne
DESIGN: Shaung Wan, Hannah Lo Bello
SR AD: Kevin Lu
SR CW: Yours Truly

To launch Donovan Mitchell’s fifth shoe with adidas Basketball — the D.O.N. Issue #5, we dug into what keeps him going — his Why.

What makes Don, well...Don, is that during this whole journey to the NBA, achieving countless accolades, putting a team on his back, it’s never once been about him—it’s always been about his community.

Our film captured an intimate look at the Mitchell family, with Donovan’s mom Nicole’s inner monologue about her son, as she drives him to practice, just like the old days.