KARAN RAIKAR

Karan (definitely not to be confused with Karen) is a copywriter based in New York, currently at Johannes Leonardo.

SELECTED PROJECTS

adidas Originals — SS24, A Thousand Back (2024)
adidas Basketball — Anthony Edwards 1 (2024)
Beats by Dre — King of the Court (2022)
Kaiser Permanente — Everyday Holds A Win (2022)
Beats by Dre — Fit to Move (2022)
adidas Basketball — The Drive, D.O.N. Issue #5 (2023)
Beats by Dre — Fatherhood (2022)
NBA — That’s Game (2021)
Beats by Dre — It’s The Music (2022)
Big 12 Conference — The Countdown (2023)
The Sahi Bol Project (2019)

HOW TO SAY THE NAME

KARAN kuh-RUN
RAIKAR riker (like the prison)

THINGS YOU SHOULD KNOW

Former professional cook.🔪
Not-so-speedy cyclist. 🚴🏽‍♂️
Bidet evangelist. 🚽
Immigrant son. 👶🏽
Boston born. 🇺🇸
Bombay raised. 🇮🇳
Brooklyn based.🗽

JOBS

JOHANNES LEONARDO — May 2023 - Present
Senior Copywriter

TRANSLATION LLC — Dec 2020 - May 2023
Copywriter

DEUTSCH LA — Oct 2020 - Dec 2020
Freelance Copywriter

EP+CO — Jun 2019 - Aug 2019
Copy Intern

LEO BURNETT — Jan 2017 - Jan 2018
Jr Copywriter

SELECTED CLIENTS

adidas Basketball
adidas Originals
Instagram
NBA
Beats by Dre
Kaiser Permanente
L’Oreal
Big 12 Conference

EMAIL
INSTAGRAM
LINKEDIN

06 BEATS BY DRE — FATHERHOOD

AGENCY: Translation LLC
DIRECTOR: Lance Acord
EDITOR: Robert Duffy
ECD: Jason Campbell
GCD: Aryan Aminzadeh
GCD: Castro Desroches
AD: Kevin Lu
CW: Yours Truly

We’ve seen the different looks of LeBron over the years – the superstar athlete, the leader, the champion. But we’ve never seen him as a father.

Fatherhood explores what being a parent means to LeBron, as he muses out loud about his oldest son, Bronny James. The fears, the joys, and everything in between he experienced as a dad, supported by never-seen-before footage from the James family archive.

Throughout our film, we see the growth of the two of them together, all wrapping up with a unique handshake between father and son — showing the strength of their bond.

Press: Adweek, The Source