KARAN RAIKAR

Karan (definitely not to be confused with Karen) is a copywriter based in New York, currently at Johannes Leonardo.

SELECTED PROJECTS

adidas Originals — SS25, The Original (2025)
adidas Originals — SS24, A Thousand Back (2024)
adidas Basketball — Anthony Edwards 1 (2024)
Beats by Dre — King of the Court (2022)
Kaiser Permanente — Everyday Holds A Win (2022)
Beats by Dre — Fit to Move (2022)
adidas Basketball — The Drive, D.O.N. Issue #5 (2023)
Beats by Dre — Fatherhood (2022)
NBA — That’s Game (2021)
Beats by Dre — It’s The Music (2022)
Big 12 Conference — The Countdown (2023)
The Sahi Bol Project (2019)

HOW TO SAY THE NAME

KARAN kuh-RUN
RAIKAR riker (like the prison)

THINGS YOU SHOULD KNOW

Former professional cook.🔪
Not-so-speedy cyclist. 🚴🏽‍♂️
Bidet evangelist. 🚽
Immigrant son. 👶🏽
Boston born. 🇺🇸
Bombay raised. 🇮🇳
Brooklyn based.🗽

JOBS

JOHANNES LEONARDO — May 2023 - Present
Senior Copywriter

TRANSLATION LLC — Dec 2020 - May 2023
Copywriter

DEUTSCH LA — Oct 2020 - Dec 2020
Freelance Copywriter

EP+CO — Jun 2019 - Aug 2019
Copy Intern

LEO BURNETT — Jan 2017 - Jan 2018
Jr Copywriter

SELECTED CLIENTS

adidas Basketball
adidas Originals
Instagram
NBA
Beats by Dre
Kaiser Permanente
L’Oreal
Big 12 Conference

EMAIL
INSTAGRAM
LINKEDIN

02 ADIDAS ORIGINALS — SS24, A THOUSAND BACK

AGENCY: Johannes Leonardo
DIRECTOR: Vincent Haycock
EDITOR: Matt Schaff
GCDs: Jeph Burton, Hunter Hampton
CDs: Alfonso Ruiz, Zack Browne
SR AD: Kevin Lu
SR CW: Yours Truly

“WE GAVE THE WORLD AN ORIGINAL, YOU GAVE US A THOUSAND BACK.”

Presenting, a 1000 Back.

In SS24, we showcased the diverse range of stories and people that make Originals, Original.

For FW24, we continued this approach, getting up-close to the 1000 stories as they’re lived in the brand today, by featuring real people and styles, with their own real lives to share — all on a single tableau vivant.