KARAN RAIKAR

Karan (definitely not to be confused with Karen) is a copywriter based in New York, currently at Johannes Leonardo.

SELECTED PROJECTS

adidas Originals — SS24, A Thousand Back (2024)
adidas Basketball — Anthony Edwards 1 (2024)
Beats by Dre — King of the Court (2022)
Kaiser Permanente — Everyday Holds A Win (2022)
Beats by Dre — Fit to Move (2022)
adidas Basketball — The Drive, D.O.N. Issue #5 (2023)
Beats by Dre — Fatherhood (2022)
NBA — That’s Game (2021)
Beats by Dre — It’s The Music (2022)
Big 12 Conference — The Countdown (2023)
The Sahi Bol Project (2019)

HOW TO SAY THE NAME

KARAN kuh-RUN
RAIKAR riker (like the prison)

THINGS YOU SHOULD KNOW

Former professional cook.🔪
Not-so-speedy cyclist. 🚴🏽‍♂️
Bidet evangelist. 🚽
Immigrant son. 👶🏽
Boston born. 🇺🇸
Bombay raised. 🇮🇳
Brooklyn based.🗽

JOBS

JOHANNES LEONARDO — May 2023 - Present
Senior Copywriter

TRANSLATION LLC — Dec 2020 - May 2023
Copywriter

DEUTSCH LA — Oct 2020 - Dec 2020
Freelance Copywriter

EP+CO — Jun 2019 - Aug 2019
Copy Intern

LEO BURNETT — Jan 2017 - Jan 2018
Jr Copywriter

SELECTED CLIENTS

adidas Basketball
adidas Originals
Instagram
NBA
Beats by Dre
Kaiser Permanente
L’Oreal
Big 12 Conference

EMAIL
INSTAGRAM
LINKEDIN

04 BEATS BY DRE — FIT TO MOVE

AGENCY: Translation LLC
DIRECTOR: Nina Holmgren
EDITOR: Dusten Zimmerman
ECD: Jason Campbell
GCD: Castro Desroches
GCD: Ray Smiling
GCD: Aryan Aminzadeh
ADs: Rachel Leathers, Kevin Lu
CWs: Mia Madrid, Yours Truly

When you hear that track in the club, your body takes over. You can’t help but bob your head to the beat.

And when you’ve got a pair of Beats on that won’t go anywhere, you move how you want.

We created a series of films with our talent to show how they move their way, all set to some unreleased fuego from the man himself, Vince Staples — starring him, Kaia Gerber, Quenlin Blackwell, and Naomi Osaka.

Press: Adweek, Complex, Hiphop DX, Rolling Stone