KARAN RAIKAR

Karan (definitely not to be confused with Karen) is a copywriter based in New York, currently at Johannes Leonardo.

SELECTED PROJECTS

adidas Originals — SS24, A Thousand Back (2024)
adidas Basketball — Anthony Edwards 1 (2024)
Beats by Dre — King of the Court (2022)
Kaiser Permanente — Everyday Holds A Win (2022)
Beats by Dre — Fit to Move (2022)
adidas Basketball — The Drive, D.O.N. Issue #5 (2023)
Beats by Dre — Fatherhood (2022)
NBA — That’s Game (2021)
Beats by Dre — It’s The Music (2022)
Big 12 Conference — The Countdown (2023)
The Sahi Bol Project (2019)

HOW TO SAY THE NAME

KARAN kuh-RUN
RAIKAR riker (like the prison)

THINGS YOU SHOULD KNOW

Former professional cook.🔪
Not-so-speedy cyclist. 🚴🏽‍♂️
Bidet evangelist. 🚽
Immigrant son. 👶🏽
Boston born. 🇺🇸
Bombay raised. 🇮🇳
Brooklyn based.🗽

JOBS

JOHANNES LEONARDO — May 2023 - Present
Senior Copywriter

TRANSLATION LLC — Dec 2020 - May 2023
Copywriter

DEUTSCH LA — Oct 2020 - Dec 2020
Freelance Copywriter

EP+CO — Jun 2019 - Aug 2019
Copy Intern

LEO BURNETT — Jan 2017 - Jan 2018
Jr Copywriter

SELECTED CLIENTS

adidas Basketball
adidas Originals
Instagram
NBA
Beats by Dre
Kaiser Permanente
L’Oreal
Big 12 Conference

EMAIL
INSTAGRAM
LINKEDIN

09 BIG 12 CONFERENCE — THE COUNTDOWN

AGENCY: Translation LLC
DIRECTOR: Child
EDITOR: Matt Carter
ECD: Jason Campbell
GCD: Steve Horn
GCD: Mina Mikhael
AD: Jen Wang, Kevin Lu
CW: Deirdre Hering, Yours Truly

The Big 12 Conference is a landmark within American collegiate sports. But as they move into a new sporting landscape, they needed a film that helped launch them in a fresh way, while also reminding audiences of their storied heritage.

Instead of focusing on the usual history of the conference, we chose to focus on the power and influence of student-athletes – the people without whom the conference wouldn’t exist.

Press: AdAge