KARAN RAIKAR

Karan (definitely not to be confused with Karen) is a copywriter based in New York, currently at Johannes Leonardo.

SELECTED PROJECTS

adidas Originals — SS24, A Thousand Back (2024)
adidas Basketball — Anthony Edwards 1 (2024)
Beats by Dre — King of the Court (2022)
Kaiser Permanente — Everyday Holds A Win (2022)
Beats by Dre — Fit to Move (2022)
adidas Basketball — The Drive, D.O.N. Issue #5 (2023)
Beats by Dre — Fatherhood (2022)
NBA — That’s Game (2021)
Beats by Dre — It’s The Music (2022)
Big 12 Conference — The Countdown (2023)
The Sahi Bol Project (2019)

HOW TO SAY THE NAME

KARAN kuh-RUN
RAIKAR riker (like the prison)

THINGS YOU SHOULD KNOW

Former professional cook.🔪
Not-so-speedy cyclist. 🚴🏽‍♂️
Bidet evangelist. 🚽
Immigrant son. 👶🏽
Boston born. 🇺🇸
Bombay raised. 🇮🇳
Brooklyn based.🗽

JOBS

JOHANNES LEONARDO — May 2023 - Present
Senior Copywriter

TRANSLATION LLC — Dec 2020 - May 2023
Copywriter

DEUTSCH LA — Oct 2020 - Dec 2020
Freelance Copywriter

EP+CO — Jun 2019 - Aug 2019
Copy Intern

LEO BURNETT — Jan 2017 - Jan 2018
Jr Copywriter

SELECTED CLIENTS

adidas Basketball
adidas Originals
Instagram
NBA
Beats by Dre
Kaiser Permanente
L’Oreal
Big 12 Conference

EMAIL
INSTAGRAM
LINKEDIN

08 BEATS BY DRE — IT’S THE MUSIC

AGENCY: Translation LLC
ECD: Jason Campbell
GCD: Ray Smiling
GCD: Castro Desroches
ADs: Rachel Leathers, Kevin Lu
CWs: Mia Madrid, Yours Truly
Interns: Brooke Borglum, Kevin Dulorie

Beats’ Studio Buds are packed with features. But let’s be real - the features aren’t what take you back to your hometown, or to the street you kissed your crush, or to the stoop you used to hang on with your boys.

It’s the Music.

Our films explored what music means to our talent, and the places it takes them to. Find the rest of the films here.