THE SAHI BOL PROJECT
PERSONAL CAUSE, 2020 ๐ฝ๐ฎ๐ณ
This project was born out of my desire to take back Indian cuisine from the grips of redundant phrases that dilute diaspora culture. Case in point: CHAI TEA. Youโre literally saying tea-tea.
Translated from Hindi to English, sahi bol means say it right.
Pulling inspiration from old Bollywood posters from the 70s and 80s, as well as a unique typeface created by Ektype Foundry in Bombay, I wanted to create something that reflected my Indian-American identity while also reminding people that our cuisine isnโt here to be renamed.
AD: Yours Truly
CW: Also Yours Truly
Typeface: Modak by Ektype
PERSONAL CAUSE, 2020 ๐ฝ๐ฎ๐ณ
This project was born out of my desire to take back Indian cuisine from the grips of redundant phrases that dilute diaspora culture. Case in point: CHAI TEA. Youโre literally saying tea-tea.
Translated from Hindi to English, sahi bol means say it right.
Pulling inspiration from old Bollywood posters from the 70s and 80s, as well as a unique typeface created by Ektype Foundry in Bombay, I wanted to create something that reflected my Indian-American identity while also reminding people that our cuisine isnโt here to be renamed.
AD: Yours Truly
CW: Also Yours Truly
Typeface: Modak by Ektype
Double sided prints in both English and Hindi.
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Cards to send to the homies in case they forget.
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Stickers and totes to rep the project wherever you go.
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