KARAN RAIKAR


Karan (definitely not to be confused with Karen) is a copywriter based in New York, currently at Johannes Leonardo


SELECTED PROJECTS

adidas Originals — SS24, A Thousand Back (2024)
adidas Basketball — Anthony Edwards 1 (2024)
Beats by Dre — King of the Court (2022)
Kaiser Permanente — Everyday Holds A Win (2022)
Beats by Dre — Fit to Move (2022)
adidas Basketball — The Drive, D.O.N. Issue #5 (2023)
Beats by Dre — Fatherhood (2022)
NBA — That’s Game (2021)
Beats by Dre — It’s The Music (2022)
Big 12 Conference — The Countdown (2023)
The Sahi Bol Project (2019)

HOW TO SAY THE NAME

KARAN        kuh-RUN
RAIKAR       riker (like the prison)

THINGS YOU SHOULD KNOW

Former professional cook.🔪
Not-so-speedy cyclist. 🚴🏽‍♂️
Bidet evangelist. 🚽
Immigrant son. 👶🏽
Boston born. 🇺🇸
Bombay raised. 🇮🇳
Brooklyn based.🗽

JOBS

JOHANNES LEONARDO — May 2023 - Present
Senior Copywriter

TRANSLATION LLC — Dec 2020 - May 2023
Copywriter

DEUTSCH LA — Oct 2020 - Dec 2020
Freelance Copywriter

EP+CO — Jun 2019 - Aug 2019
Copy Intern

LEO BURNETT — Jan 2017 - Jan 2018
Jr Copywriter

SELECTED CLIENTS

adidas Basketball
adidas Originals
Instagram
NBA
Beats by Dre
Kaiser Permanente
L’Oreal
Big 12 Conference


EMAIL
INSTAGRAM
LINKEDIN

©2024, Karan Raikar



01
ADIDAS ORIGINALS — SS24, A THOUSAND BACK


In FW23, we explored the rich history of adidas Originals — how we gave the world an Original, and they gave us a thousand back. 

For SS24, we explored exactly that — the stories and people that make Original...well, Original.  

Expand 
01_Brand Campaign_2024



02
ADIDAS BASKETBALL — ANTHONY EDWARDS 1


Ant’s unique brand of confidence and self-belief is out of the ordinary, to say the least, but it’s powerful and unwavering. He believes in himself so much that it makes you want to believe, too. 

And he’s going far — you best Believe That. 

Expand
02_Launch Campaign_2024

Press:
SPORTS ILLUSTRATED
ADAGE

Awards:
BRONZE - CANNES LIONS



03
BEATS BY DRE — KING OF THE COURT


The Chosen One versus the Chosen Son. Papa Bron versus Baby Bronny. Smooth, balletic classical versus brash, punchy rap. Now check ball. 

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02_Brand Campaign_2022

Press:
COMPLEX
HYPEBEAST
BOARDROOM



04
KAISER PERMANENTE — EVERYDAY HOLDS A WIN


Klay Thompson’s been through a lot - not one, but two career-ending injuries. And he’s been gone for a while - 941 days, to be precise. 

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03_Brand Campaign_2022

Awards:
BRONZE, CLIO SPORTS




05
BEATS BY DRE — FIT TO MOVE
 

When you hear that track in the club, your body takes over. You can’t help but bob your head to the beat.

And when you’ve got a pair of Beats on that won’t go anywhere, you move how you want.

Expand
04_Product Launch_2022

Press:
ADWEEK
COMPLEX
HIPHOP DX
ROLLING STONE




06
ADIDAS BASKETBALL — THE DRIVE, D.O.N. ISSUE #5


To launch Donovan Mitchell’s fifth shoe with adidas Basketball — the D.O.N. Issue #5, we dug into what keeps him going — his Why.

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05_Product Launch_2023





07
BEATS BY DRE — FATHERHOOD


We’ve seen the different looks of LeBron over the years – the superstar athlete, the leader, the champion. But we’ve never seen him as a father. 

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06_Brand Film_2022

Press:
ADWEEK
THE SOURCE



08
NBA — THAT’S GAME


Dunking on your boy in the hallway. Balling up your socks and yelling “Kobe!” as you throw ‘em into the hamper. Laying out your jersey on your bed the night before the game. Staying up late with your mom to watch Tim Duncan win a ring. 

All that? That’s Game.

Expand
07_Brand Campaign_2021

Press:
MUSE BY CLIO
ADAGE
COMPLEX

Awards:
BRONZE - CLIO SPORTS





09
BEATS BY DRE — IT’S THE MUSIC


Beats’ Studio Buds are packed with features. But let’s be real — the features aren’t what take you back to your hometown, or to the street you kissed your crush, or to the stoop you used to hang on with your boys.

It’s the Music. 

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08_Product Launch_2021




10
BIG 12 CONFERENCE — THE COUNTDOWN


The Big 12 Conference is a landmark within American collegiate sports. But as they move into a new sporting landscape, they needed a film that helped launch them in a fresh way, while also reminding audiences of their storied heritage.

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09_Brand Campaign_2023


Press:
ADAGE



11
THE SAHI BOL PROJECT


This project was born out of my desire to take back Indian cuisine from the grips of redundant phrases that dilute diaspora culture. Case in point: CHAI TEA. You’re literally saying tea-tea.

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10_Personal Project_2020



©2024, Karan Raikar