Karan Raikar

Copywriter
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MAKE YOURSELF AT HOME. 🏡

BEATS BY DRE - “FIT TO MOVE”
PRODUCT LAUNCH, 2022 🎧🎶

When you hear that track in the club, your body takes over. You can’t help but bob your head to the beat.

And when you’ve got a pair of Beats on that won’t go anywhere, you move how you want.

We created a series of films with our talent to show how they move their way, all set to some unreleased fuego from the man himself, Vince Staples.

Press: Adweek, Complex, Hiphop DX, Rolling Stone

AGENCY: Translation LLC
DIRECTOR: Nina Holmgren
EDITOR: Dusten Zimmerman
GCD: Castro Desroches
GCD: Ray Smiling
GCD: Aryan Aminzadeh
ADs: Rachel Leathers, Kevin Lu
CWs: Mia Madrid, Yours Truly













NBA - “THAT’S GAME”
BRAND CAMPAIGN, 2021 ⛹🏽‍♂️🏀

Dunking on your boy in the hallway. Balling up your socks and yelling “Kobe!” as you throw ‘em into the hamper. Laying out your jersey on your bed the night before the game. Staying up late with your mom to watch Tim Duncan win a ring. 

All that? That’s Game.

Awards: Clio Sports, Copywriting - Bronze🥉

Press: Muse by Clio, AdAge, Complex

AGENCY: Translation LLC
DIRECTOR: Emmanuel Adjei
EDITOR: Rich Orrick
GCD: Ray Smiling
GCD: Castro Desroches
ADs: Jennifer Wang, Kevin Lu
CWs: Deirdre Hering, Yours Truly









BEATS BY DRE - “IT’S THE MUSIC”
PRODUCT LAUNCH, 2021 🎧🎶

Beats’ Studio Buds are packed with features. But let’s be real - the features aren’t what take you back to your hometown, or to the street you kissed your crush, or to the stoop you used to hang on with your boys.

It’s the Music. 

Our films explored what music means to our talent, and the places it takes them to. Find the rest of the films here.  

AGENCY: Translation LLC
GCD: Ray Smiling
GCD: Castro Desroches
ADs: Rachel Leathers, Kevin Lu
CWs: Mia Madrid, Yours Truly
Interns: Brooke Borglum, Kevin Dulorie




THE SAHI BOL PROJECT
PERSONAL CAUSE, 2020 🍽🇮🇳

This project was born out of my desire to take back Indian cuisine from the grips of redundant phrases that dilute diaspora culture. Case in point: CHAI TEA. You’re literally saying tea-tea.

Translated from Hindi to English, sahi bol means say it right.

Pulling inspiration from old Bollywood posters from the 70s and 80s, as well as a unique typeface created by Ektype Foundry in Bombay, I wanted to create something that reflected my Indian-American identity while also reminding people that our cuisine isn’t here to be renamed. 

AD: Yours Truly
CW: Also Yours Truly
Typeface: Modak by Ektype



Double sided prints in both English and Hindi.
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Cards to send to the homies in case they forget.
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Stickers and totes to rep the project wherever you go.
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COULD I WRITE FOR THE NEW YORKER?
WRITING, ONGOING  ✍🏼📝

I love the New Yorker - I have 6 totes because I keep scamming them with a new email.

Anyway, I’ve always wondered if I could make the cut to write for them - you know, in case this advertising thing doesn’t work out.  

Here’s a few pieces I’ve written in the hope that someday, I might work for them. I update these whenever inspiration strikes.

AD: Yours Truly
CW: Also Yours Truly


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