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BEATS BY DRE — “KING OF THE COURT”
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The Chosen One versus the Chosen Son. Papa Bron versus Baby Bronny. Smooth, balletic classical versus brash, punchy rap.

For the 2022-2023 NBA season opener, we created a film that saw LeBron go toe-to-toe with his son Bronny on the court, as they battle for the proverbial AUX.

Press: Complex, Hypebeast, Boardroom

AGENCY: Translation LLC
DIRECTOR: Lance Acord
EDITOR: Robert Duffy
ECD: Jason Campbell
GCD: Aryan Aminzadeh
GCD: Castro Desroches
AD: Kevin Lu
CW: Yours Truly

KAISER PERMANENTE — “941 - 0”
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Klay Thompson’s been through a lot - not one, but two career-ending injuries. And he’s been gone for a while - 941 days, to be precise. 

Our film, which aired during Klay’s first playoff (and subsequently Finals) run back since his injuries, looked to redefine what winning was for Klay during his time away, and his recovery journey with Kaiser Permanente. 

Awards: Clio Sports, Film - Bronze🥉

AGENCY: Translation LLC
DIRECTOR: Amara Abbas
EDITOR: Peter Wiedensmith
ECD: Jason Campbell
GCD: Aryan Aminzadeh
GCD: Castro Desroches
AD: Kevin Lu
CW: Yours Truly

BEATS BY DRE — “FIT TO MOVE”
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When you hear that track in the club, your body takes over. You can’t help but bob your head to the beat.

And when you’ve got a pair of Beats on that won’t go anywhere, you move how you want.

We created a series of films with our talent to show how they move their way, all set to some unreleased fuego from the man himself, Vince Staples.

Press: Adweek, Complex, Hiphop DX, Rolling Stone

AGENCY: Translation LLC
DIRECTOR: Nina Holmgren
EDITOR: Dusten Zimmerman
ECD: Jason Campbell
GCD: Castro Desroches
GCD: Ray Smiling
GCD: Aryan Aminzadeh
ADs: Rachel Leathers, Kevin Lu
CWs: Mia Madrid, Yours Truly

BEATS BY DRE — “FATHERHOOD”
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We’ve seen the different looks of LeBron over the years – the superstar athlete, the leader, the champion. But we’ve never seen him as a father. 

Fatherhood explores what being a parent means to LeBron, as he muses out loud about his oldest son, Bronny James. The fears, the joys, and everything in between he experienced as a dad, supported by never-seen-before footage from the James family archive. 

Throughout our film, we see the growth of the two of them together, all wrapping up with a unique handshake between father and son — showing the strength of their bond.

Press: Adweek, The Source

AGENCY: Translation LLC
DIRECTOR: Lance Acord
EDITOR: Robert Duffy
ECD: Jason Campbell
GCD: Aryan Aminzadeh
GCD: Castro Desroches
AD: Kevin Lu
CW: Yours Truly