COME ON IN. ☺️
MAKE YOURSELF AT HOME. 🏡
MAKE YOURSELF AT HOME. 🏡
BEATS BY DRE - “KING OF THE COURT”
BRAND CAMPAIGN, 2022 🏀👑
The Chosen One versus the Chosen Son. Papa Bron versus Baby Bronny. Smooth, balletic classical versus brash, punchy rap.
For the 2022-2023 NBA season opener, we created a film that saw LeBron go toe-to-toe with his son Bronny on the court, as they battle for the proverbial AUX.
Press: Complex, Hypebeast, Boardroom
AGENCY: Translation LLC
DIRECTOR: Lance Acord
EDITOR: Robert Duffy
ECD: Jason Campbell
GCD: Aryan Aminzadeh
GCD: Castro Desroches
AD: Kevin Lu
CW: Yours Truly
BRAND CAMPAIGN, 2022 🏀👑
The Chosen One versus the Chosen Son. Papa Bron versus Baby Bronny. Smooth, balletic classical versus brash, punchy rap.
For the 2022-2023 NBA season opener, we created a film that saw LeBron go toe-to-toe with his son Bronny on the court, as they battle for the proverbial AUX.
Press: Complex, Hypebeast, Boardroom
AGENCY: Translation LLC
DIRECTOR: Lance Acord
EDITOR: Robert Duffy
ECD: Jason Campbell
GCD: Aryan Aminzadeh
GCD: Castro Desroches
AD: Kevin Lu
CW: Yours Truly
KAISER PERMANENTE - “941 - 0”
BRAND CAMPAIGN, 2022 🏀🤕
Klay Thompson’s been through a lot - not one, but two career-ending injuries. And he’s been gone for a while - 941 days, to be precise.
Our film, which aired during Klay’s first playoff (and subsequently Finals) run back since his injuries, looked to redefine what winning was for Klay during his time away, and his recovery journey with Kaiser Permanente.
Awards: Clio Sports, Film - Bronze🥉
AGENCY: Translation LLC
DIRECTOR: Amara Abbas
EDITOR: Peter Wiedensmith
ECD: Jason Campbell
GCD: Aryan Aminzadeh
GCD: Castro Desroches
AD: Kevin Lu
CW: Yours Truly
BRAND CAMPAIGN, 2022 🏀🤕
Klay Thompson’s been through a lot - not one, but two career-ending injuries. And he’s been gone for a while - 941 days, to be precise.
Our film, which aired during Klay’s first playoff (and subsequently Finals) run back since his injuries, looked to redefine what winning was for Klay during his time away, and his recovery journey with Kaiser Permanente.
Awards: Clio Sports, Film - Bronze🥉
AGENCY: Translation LLC
DIRECTOR: Amara Abbas
EDITOR: Peter Wiedensmith
ECD: Jason Campbell
GCD: Aryan Aminzadeh
GCD: Castro Desroches
AD: Kevin Lu
CW: Yours Truly
BEATS BY DRE - “FIT TO MOVE”
PRODUCT LAUNCH, 2022 🎧🎶
When you hear that track in the club, your body takes over. You can’t help but bob your head to the beat.
And when you’ve got a pair of Beats on that won’t go anywhere, you move how you want.
We created a series of films with our talent to show how they move their way, all set to some unreleased fuego from the man himself, Vince Staples.
Press: Adweek, Complex, Hiphop DX, Rolling Stone
AGENCY: Translation LLC
DIRECTOR: Nina Holmgren
EDITOR: Dusten Zimmerman
ECD: Jason Campbell
GCD: Castro Desroches
GCD: Ray Smiling
GCD: Aryan Aminzadeh
ADs: Rachel Leathers, Kevin Lu
CWs: Mia Madrid, Yours Truly
PRODUCT LAUNCH, 2022 🎧🎶
When you hear that track in the club, your body takes over. You can’t help but bob your head to the beat.
And when you’ve got a pair of Beats on that won’t go anywhere, you move how you want.
We created a series of films with our talent to show how they move their way, all set to some unreleased fuego from the man himself, Vince Staples.
Press: Adweek, Complex, Hiphop DX, Rolling Stone
AGENCY: Translation LLC
DIRECTOR: Nina Holmgren
EDITOR: Dusten Zimmerman
ECD: Jason Campbell
GCD: Castro Desroches
GCD: Ray Smiling
GCD: Aryan Aminzadeh
ADs: Rachel Leathers, Kevin Lu
CWs: Mia Madrid, Yours Truly
NBA - “THAT’S GAME”
BRAND CAMPAIGN, 2021 ⛹🏽♂️🏀
Dunking on your boy in the hallway. Balling up your socks and yelling “Kobe!” as you throw ‘em into the hamper. Laying out your jersey on your bed the night before the game. Staying up late with your mom to watch Tim Duncan win a ring.
All that? That’s Game.
Awards: Clio Sports, Copywriting - Bronze🥉
Press: Muse by Clio, AdAge, Complex
AGENCY: Translation LLC
DIRECTOR: Emmanuel Adjei
EDITOR: Rich Orrick
ECD: Jason Campbell
GCD: Ray Smiling
GCD: Castro Desroches
ADs: Jennifer Wang, Kevin Lu
CWs: Deirdre Hering, Yours Truly
BRAND CAMPAIGN, 2021 ⛹🏽♂️🏀
Dunking on your boy in the hallway. Balling up your socks and yelling “Kobe!” as you throw ‘em into the hamper. Laying out your jersey on your bed the night before the game. Staying up late with your mom to watch Tim Duncan win a ring.
All that? That’s Game.
Awards: Clio Sports, Copywriting - Bronze🥉
Press: Muse by Clio, AdAge, Complex
AGENCY: Translation LLC
DIRECTOR: Emmanuel Adjei
EDITOR: Rich Orrick
ECD: Jason Campbell
GCD: Ray Smiling
GCD: Castro Desroches
ADs: Jennifer Wang, Kevin Lu
CWs: Deirdre Hering, Yours Truly