BIG 12 — “THE COUNTDOWN”
BRAND CAMPAIGN, 2023 🏆😤️
The Big 12 Conference is a landmark within American collegiate sports. But as they move into a new sporting landscape, they needed a film that helped launch them in a fresh way, while also reminding audiences of their storied heritage.
Instead of focusing on the usual history of the conference, we chose to focus on the power and influence of student-athletes – the people without whom the conference wouldn’t exist.
Press: AdAge
AGENCY: Translation LLC
DIRECTOR: Child
EDITOR: Matt Carter
ECD: Jason Campbell
GCD: Steve Horn
GCD: Mina Mikhael
AD: Jen Wang, Kevin Lu
CW: Deirdre Hering, Yours Truly
BRAND CAMPAIGN, 2023 🏆😤️
The Big 12 Conference is a landmark within American collegiate sports. But as they move into a new sporting landscape, they needed a film that helped launch them in a fresh way, while also reminding audiences of their storied heritage.
Instead of focusing on the usual history of the conference, we chose to focus on the power and influence of student-athletes – the people without whom the conference wouldn’t exist.
Press: AdAge
AGENCY: Translation LLC
DIRECTOR: Child
EDITOR: Matt Carter
ECD: Jason Campbell
GCD: Steve Horn
GCD: Mina Mikhael
AD: Jen Wang, Kevin Lu
CW: Deirdre Hering, Yours Truly
