Karan Raikar

Copywriter
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BEATS BY DRE — “FIT TO MOVE”
PRODUCT LAUNCH, 2022 🎧🎶

When you hear that track in the club, your body takes over. You can’t help but bob your head to the beat.

And when you’ve got a pair of Beats on that won’t go anywhere, you move how you want.

We created a series of films with our talent to show how they move their way, all set to some unreleased fuego from the man himself, Vince Staples.

Press: Adweek, Complex, Hiphop DX, Rolling Stone

AGENCY: Translation LLC
DIRECTOR: Nina Holmgren
EDITOR: Dusten Zimmerman
ECD: Jason Campbell
GCD: Castro Desroches
GCD: Ray Smiling
GCD: Aryan Aminzadeh
ADs: Rachel Leathers, Kevin Lu
CWs: Mia Madrid, Yours Truly