BEATS BY DRE — “KING OF THE COURT”
BRAND CAMPAIGN, 2022 🏀👑
The Chosen One versus the Chosen Son. Papa Bron versus Baby Bronny. Smooth, balletic classical versus brash, punchy rap.
For the 2022-2023 NBA season opener, we created a film that saw LeBron go toe-to-toe with his son Bronny on the court, as they battle for the proverbial AUX.
Press: Complex, Hypebeast, Boardroom
AGENCY: Translation LLC
DIRECTOR: Lance Acord
EDITOR: Robert Duffy
ECD: Jason Campbell
GCD: Aryan Aminzadeh
GCD: Castro Desroches
AD: Kevin Lu
CW: Yours Truly
BRAND CAMPAIGN, 2022 🏀👑
The Chosen One versus the Chosen Son. Papa Bron versus Baby Bronny. Smooth, balletic classical versus brash, punchy rap.
For the 2022-2023 NBA season opener, we created a film that saw LeBron go toe-to-toe with his son Bronny on the court, as they battle for the proverbial AUX.
Press: Complex, Hypebeast, Boardroom
AGENCY: Translation LLC
DIRECTOR: Lance Acord
EDITOR: Robert Duffy
ECD: Jason Campbell
GCD: Aryan Aminzadeh
GCD: Castro Desroches
AD: Kevin Lu
CW: Yours Truly
