BEATS BY DRE — “FATHERHOOD”
BRAND CAMPAIGN, 2022 🏀👑
We’ve seen the different looks of LeBron over the years – the superstar athlete, the leader, the champion. But we’ve never seen him as a father.
Fatherhood explores what being a parent means to LeBron, as he muses out loud about his oldest son, Bronny James. The fears, the joys, and everything in between he experienced as a dad, supported by never-seen-before footage from the James family archive.
Throughout our film, we see the growth of the two of them together, all wrapping up with a unique handshake between father and son — showing the strength of their bond.
Press: Adweek, The Source
AGENCY: Translation LLC
DIRECTOR: Lance Acord
EDITOR: Robert Duffy
ECD: Jason Campbell
GCD: Aryan Aminzadeh
GCD: Castro Desroches
AD: Kevin Lu
CW: Yours Truly
BRAND CAMPAIGN, 2022 🏀👑
We’ve seen the different looks of LeBron over the years – the superstar athlete, the leader, the champion. But we’ve never seen him as a father.
Fatherhood explores what being a parent means to LeBron, as he muses out loud about his oldest son, Bronny James. The fears, the joys, and everything in between he experienced as a dad, supported by never-seen-before footage from the James family archive.
Throughout our film, we see the growth of the two of them together, all wrapping up with a unique handshake between father and son — showing the strength of their bond.
Press: Adweek, The Source
AGENCY: Translation LLC
DIRECTOR: Lance Acord
EDITOR: Robert Duffy
ECD: Jason Campbell
GCD: Aryan Aminzadeh
GCD: Castro Desroches
AD: Kevin Lu
CW: Yours Truly
