ADIDAS BASKETBALL — “THE DRIVE”
LAUNCH CAMPAIGN, 2023 👟⛹🏽♂️
To launch Donovan Mitchell’s fifth shoe with adidas Basketball — the D.O.N. Issue #5, we dug into what keeps him going — his Why.
What makes Don, well...Don, is that during this whole journey to the NBA, achieving countless accolades, putting a team on his back, it’s never once been about him—it’s always been about his community.
Our film captured an intimate look at the Mitchell family, with Donovan’s mom Nicole’s inner monologue about her son, as she drives him to practice, just like the old days.
AGENCY: Johannes Leonardo
DIRECTOR/PHOTOGRAPHER: Jameela Elfaki
EDITOR: Logan K. Triplett
GCDs: Jeph Burton, Hunter Hampton
CDs: Alfonso Ruiz, Zack Browne
DESIGN: Shaung Wan, Hannah Lo Bello
SR AD: Kevin Lu
SR CW: Yours Truly
LAUNCH CAMPAIGN, 2023 👟⛹🏽♂️
To launch Donovan Mitchell’s fifth shoe with adidas Basketball — the D.O.N. Issue #5, we dug into what keeps him going — his Why.
What makes Don, well...Don, is that during this whole journey to the NBA, achieving countless accolades, putting a team on his back, it’s never once been about him—it’s always been about his community.
Our film captured an intimate look at the Mitchell family, with Donovan’s mom Nicole’s inner monologue about her son, as she drives him to practice, just like the old days.
AGENCY: Johannes Leonardo
DIRECTOR/PHOTOGRAPHER: Jameela Elfaki
EDITOR: Logan K. Triplett
GCDs: Jeph Burton, Hunter Hampton
CDs: Alfonso Ruiz, Zack Browne
DESIGN: Shaung Wan, Hannah Lo Bello
SR AD: Kevin Lu
SR CW: Yours Truly
